Posted by mandewilkes on Uncategorized
Sweet!
Some of you may have noticed a reader comment on a recent post of mine outlining the myriad ways in which I’m wrong about the perils of High Fructose Corn Syrup (HFCS). Well, I received even more helpful information from the Corn Refiners Association (CRA) in an email that followed the comment.
Incidentally, the CRA has been on my radar for several weeks. It recently released a spate of commercials that proclaim the inherent wholesome qualities of HFCS. After all, it does originate from corn, and everyone knows that’s a vegetable…so really, my rejection of Pepsi amounts to a rejection of healthy living.
Or so the CRA wants us to believe. It’s clearly in a bind, reeling not only from suckers like me who’ve bought into the HFCS “lie,” but also from the epic failure of ethanol. (In an irony that only real life could present, one of the commercials stars Kool-Aid.)
The commercials are just part of the mendacious PR blitz launched to salvage itself.
Saccharinely titled SweetSurprise.com, the site is another weapon in the CRA’s public relations arsenal of media saturation. And now, they’re taking their message to the streets - starting with little ole me.
Now, normally I don’t get all smugly scientific, but the CRA forced my hand with its reference to research that purports to absolve HFCS.
Four words: Advanced glycation end product. The culprit of hyperglycemia, insulin resistance, immunodeficiency, chronic inflammation, asthma, excessive vascular permeability, and about a million other pathologies, advanced glycation end product has at its root HFCS.
Seriously, the stuff is worse than cigarettes.
On that note, the Corn Refiners Association better watch its back. It’s set to be the next R.J. Reynolds, even without the “Sweet Surprise” campaign. Can you imagine the tobacco industry’s liability had it actually branded its product as healthy?
If I were communistically inclined, I’d be writing my congressman right about now. And if I were actually licensed, I’d definitely be gearing up for a gigantic class action suit.
Alas, I’m neither…so I’ll just keep excoriating HFCS and pissing of the Corn Refiners Association.