Posted by mandewilkes on Uncategorized
Media Bias Myth?
The media’s acting all meta, agog at new research showing that there is a news bias - a conservative bias.
A study by the The Center for Media and Public Affairs at George Mason University found that “the big three” - ABC, NBC, and CBS - exhibited more negative opinions of Barack Obama than John McCain. Since the general election campaign began June 8, (the day after Hillary Clinton conceded the primary) the networks expressed negativity about Obama in 72% of their opinioned coverage. Comparitively, network opinions about McCain were negative 57% of the time.
The media - which, make no mistake, are center-left - are breathlessly pointing to these numbers in an effort to excuse their blatant preoccupation with The Anointed One. Since the beginning of the general election campaign, the networks have devoted 166 minutes of airtime to Obama - more than twice as much as the 67 minutes of coverage McCain received.
So, opportunists that they are, the media are using the results from the George Mason study to explain away the charges of liberal bias - specifically, Obama bias. To that end, they are citing the study as evidence that not only are they not Obamamaniacs, they’re actually disproportionally harsh to the Democratic candidate.
And in doing so, they’re inadvertently showing their hand.
The study’s import has been bloated, magnified by a media guilty of a bias and in search of a rationalization. The thing is, accusations of a liberal bias were never based on the qualitiative merits of news coverage. The liberal bias “myth” was born of what the media presents, not necessarily how it’s presented. Because the subject of coverage is key - not the angle from which that subject is shown. Such is the basis for the PR adage, “any press is good press.”
In this way, the media can’t expect to exonerate themselves merely by showing that - despite their excessive coverage - they’re sometimes critical of Obama.
And what did the researches consider to be negative, anyway? Apparently, they defined “negative coverage” pretty liberally…so to speak.
For example, NBC’s Andrea Mitchell was considered to have negatively portrayed Obama when she said that he “has problems” with suburban women and white men. Facts are facts - even negative ones - and the media’s declaration of them cannot legitimately be viewed as negative coverage. In fact, though I haven’t seen that particular segment, there’s probably a better-than-even chance that Mitchell was actually making some bigger, positive point about Obama…arguing, perhaps, that Obama leads in polls, in spite of the fact that he “has problems” with certain key demographics.
See how suavely I turned Mitchell’s statement around? Well played, right? Well, that’s exactly what the media is doing with the George Mason research: Overstating its implications, understating its curious methodology, and molding it to suit their particular purpose.
Well played, indeed.


